As I touched on at the end of my last post, Google Maps, and thereby, its counterpart for local business owners, Google My Business, are becoming increasingly integral to our everyday decision making process. And if that sounded like gibberish to you, you may want to check out my last post about What Exactly a Google My Business Is.
In my research, I found some pretty astounding statistics. Here we go:
- 84% of survey participants said they typically use “near me” searches to find food1
- 93% of those participants said they were likely to click on the first set of results**1
- 78% of local mobile searches result in an offline purchase2
- Every month, Internet users visit 1.5 billion locations related to their Google searches2
**(We call this first set of results the ‘Google Three Pack,’ since these types of searches typically result in three results, and then a ‘more places’ button to see more options. Getting your business’s Google My Business listing in this ‘three pack’ can be a great way to consistently bring in new customers without relying on advertisements.)
Have you ever used a “near me” search?
We call these proximity-based searches. As Google has evolved, so has the way we use it. During the earlier days of the internet, when AOL ruled supreme, no one would’ve ever thought that the internet would be able to process a search query like “restaurants near me,” and actually be able to give accurate location-based results without typing in the city, state and restaurant type. Things have come a long way since then.
In almost all cases, the “near me” search indicates to Google that the person is searching for a local service area business, because the person is searching for something in their physical vicinity. And because of this indication, in almost all cases, the “near me” search results are displayed in Google Maps, to better provide a visual representation for the searcher, for whom location is implied as a priority in their search query.
In its essence, the Google Maps-based search results process associated with these proximity based searches like “near me” or “in ‘city name’” is the underlying reason why Google My Business – or Google Maps, if you prefer to think of it that way – is so essential to any business with a brick and mortar location or a local service area. Well, that, in combination with the sheer volume of 1.5 billion locations visited monthly related to Google searches.
So if you’re wondering what exactly you can do to get your business in the coveted ‘Three Pack,’ you’re in luck. I’ll get you started with the basics in my next post and in the one after, I’ll start sharing tips and tricks of the trade to get you on your way.