Okay! So you’ve finally gotten ownership of your Google My Business property by following the steps in my previous post, How Do I Set Up My Google My Business? and you’re ready to get started. If you’re not too familiar with Google Maps, or you haven’t set up too many online accounts for your business before, it’s easiest to think of your Google My Business as a mix of contact information, social media and those review sites like Angie’s List.
In this post, I’ll quickly share the first things you need to pay attention to when setting up your Google My Business.
Step 1: Set Up All Your Contact Information
In this day and age, with the amount of people making their decisions based off of Google searches – every month, Internet users visit 1.5 billion locations related to their Google searches – it’s more important than ever to think of your Google My Business listing as a digital billboard or calling card. You can have your website, address, hours, phone numbers, pictures, reviews, and any other important information available for new, current and past customers to see 24/7.
But like I mention in my 2nd blog post in this series, Why is Google My Business Important?, to truly reap the benefits of your Google My Business listing and the staggering amount of traffic that uses Google searches to make their decisions, you have to get your listing in the Google Three Pack. In this post, I’ll show you the first steps to take to get started on the path, but in more competitive markets, it either takes time, effort or experts.
Step 2: Adding Photos
While you might not think of Google My Business in the same sentence as Facebook, Instagram or LinkedIn, it might help to do so when it comes to how you should approach the content on your Google My Business. If your business is a restaurant, include pictures of the store front, the dining atmosphere and your dishes, a chiropractor, massage therapist, physical therapist or other type of health services business can show clients comfortably receiving treatment and their facilities, etc.
But keep reading before you get started! I wouldn’t recommend that you upload all of your pictures at once. See Step 3 for information about frequency of posting.
Step 3: Add Updates, Events, Offers and More
With Step 3, it’s even more important to start thinking of your Google My Business like a pseudo-social media site.
Within Google My Business, you can post different kinds of updates to your listing. These are great opportunities to use the photos we had discussed in Step 2 and consistently add them to the property.
Frequently updating the Google My Business listing with new updates, offers, events and more is one of the techniques we use to help local businesses increase their ranking in the Google Maps search results. Since it’s just one of a blend of techniques we use to do this, I guess I can share a little bit of the secrets of how we do it-
- Post frequently – We post at least 5 times a week, no more than once a day
- Include keywords in your posts that are related to your services – think about what your customers are searching for in Google
- Include the names of the cities in your service area in your posts – think about tourists and visitors; not all of your customers are searching “near me,” some might be searching for your ‘business type’ + ‘city name’
And that should be enough to get you started! In my next blog post, I’ll be sharing the next big thing to focus on to really boost your Google My Business ranking, and I promise, you’ll never guess what it is.