What is Digital Marketing?
Hello and welcome to the beginning of our newest Amp It Up Marketing series, The Small Business Owner’s Guide to Digital Marketing. It’s going to take some time, but eventually, the goal is to answer questions like ‘What is Digital Marketing?’ (that one will come sooner), ‘How can I use Digital Marketing for my business?’ and ‘Where do I even start?’
Like Digital Marketing, the answers to these questions won’t be instantaneous, but there are a wealth of benefits that come from sticking to the process.
We’ve all heard the term ‘Digital Marketing’ by now. For the younger generations, it has become synonymous with marketing as a whole. Billboards, yellow page ads and calling cards are a thing of the past. Now, a growing segment of the population is most reachable while on apps or websites like Youtube, TikTok, Instagram and SnapChat.
And if there’s anything you need to understand about marketing before you move forward, it’s this: fish where the fish are biting. If they move, you move. It’s that simple.
In the past, television commercials captured audiences that spent a lot of time in front of tvs, but TiVo and DVR slowly began to change the game, until the rise of streaming services like Netflix and Hulu truly sealed cable’s fate. Before that, newspapers ads and classified sections served as hand-delivered billboards right to a company’s potential audience.
But nowadays, customers are more scattered than ever. That’s where digital marketing comes in.
But what exactly does digital marketing mean?
Digital Marketing, in its most basic form, refers specifically to any marketing done online. This, in turn, can refer to a variety of methods. From email marketing to the Instagram Influencer approach, there are many different mediums of Digital Marketing. These mediums are also sometimes called channels.
While the multitude of different channels like Google, Facebook, Youtube, Email, Text Message, etc. may seem overwhelming now, ultimately, they give us the opportunity to interact with new clientele and communicate with them during different stages of their buyer’s journey*, including occasions when potential customers might not even have been aware of your business.
But before we get into the different channels of digital marketing, let’s first take a look at the different kinds of digital marketing.
What are the different kinds of digital marketing?
In our next post, we’ll dive a little deeper into the different kinds of, or approaches to, digital marketing, but for now, let’s share our list:
- Inbound Marketing
- Outbound Marketing
- Email Marketing
- Message Marketing (aka Customer Relationship Management)
- Content Marketing
- Social Media Marketing
- PPC (Pay-Per-Click) Marketing
- Search Engine Optimization
- Local SEO (Google Maps)
- Reputation Management
- Affiliate Marketing
Continue Your Digital Marketing Journey!
Ready to keep learning about Digital Marketing for your Small Business?
Click here to head to our next post and learn more about the 10 Branches of Digital Marketing (we won’t be covering Affiliate Marketing in this guide).
Curious about or unfamiliar with the ‘buyer’s journey’?
Click here to check out our short post on the Digital Marketing Buyer’s Journey.